ENGAGE. EDUCATE. ENLIGHTEN.
CREATION THAT DRIVES INSPIRATION.

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At PAC Media Group we deliver your message to targeted audiences throughout the year - with unprecedented accuracy. Our program guarantees 100 percent delivery of your market in the point of care space and beyond. We're here to build you up.

In addition to our POC experience PAC Media Group has over 35 years of experience in the B2B and the B2C marketplace, we can help you address the challenges your business or brand might need.

THE PAC TEAM IS RESPONSIVE TO POC MARKET CHANGES.

We love partnering with clients to get the highest return on investment. It comes naturally after more than 35 years of deep-rooted industry relationships, strength through our experience, and together, we approach each project with purpose which leads to powerful results.

Mindful of today’s COVID reality PAC has created targeted messaging with flexible outreach that connects with patients and captures the attention of patients in the waiting room and at their homes.

In addition to our traditional way of reaching physician offices, through in office Coverwrap Programs, we now offer many new products that allow for touchless communications, targeted direct mail with in home tactics using QR codes for measurement.

PAC Media Group develops “award winning” custom disease specific condition guides for both in office or in home (using HIPAA compliant CRM lists, targeting by age, ailment, and proximity to key office location). Various sizes and options available. PAC does not use “canned” editorial, all of our guides are customized for the specific disease targeted with a healthy lifestyle approach, written and edited by experts in the various conditions.

We offer these Condition Guides in more than one language if required.

PAC Media Group has measurement practices in place, depending on client needs. Qualitative survey, Quantitative study’s & campaign auditing.

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PLEASE REACH OUT TO PAC MEDIA GROUP TO GET COMPLETE DETAILS ON OUR OFFERINGS. LET US DEVELOP A CUSTOM PROPOSAL THAT WILL MEET YOUR GOALS AND OBJECTIVES DELIVERED TO YOUR TARGET MARKET AUDIENCE ON TIME AND WITHIN BUDGET!

AWARD WINNING SOLUTIONS

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QR Code Experience

There are now more opportunities to engage the patient. With our new landing pages, the patient can experience Doctor Discussion Guides, MOA videos, Disease Education short takes and much more. Add to a Condition Guide, :30 or :60 animated videos with short take news bites, accessed via a QR code in doctor's office.

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Virtual & Augmented Reality

PAC's AR POC solution educated the patient by providing the most granular and interactive understanding of their condition.

SUCCESS STORIES

We have many success stories to share. Please email or call to set up a meeting to discuss success ROI and unique challenges solved!

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The Opportunity

Increase patient engagement for a specialty heart drug maker.

The Results

708

Unique Scans

25%

More In-Office Scans

The Details

The brand wanted to engage targeted patients with highly relevant content, to help them be healthier and become more engaged in their own cardiovascular health. We developed a custom solution featuring a digital version and QR code for download to a personal device. This convenient delivery of powerful information made it easy to aid patients in their wellness journey. With a total of 708 unique scans, patients scanned the unit 25% more in the office than at home, despite the unique challenge of COVID!

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The Opportunity

Improve ROI of campaigns for specialty cancer drug maker.

The Results

6:1

3-Month ROI

9:1

6-Month ROI

197%

Increase in high-targeting effectiveness

The Details

The goal for this Drug, was to build patient awareness and drive education to encourage discussions with their doctor. We delivered a packaged multiple tactic solution which gave patients an option to get the information they wanted from a touchless vehicle. Within a marketplace affected by COVID, this Drug gained a net new patient ROI of 6:1 within three months and 9:1 in six months. The campaign had a high-targeting effectiveness of 24.9x for qualified patients in relapse, compared to 8.4x in the display campaign

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B2B SUCCESS STORIES

41%

learned something new about the sponsoring company

71%

improved perception of sponsoring company

74%

found the Coverwrap Program™ message to be useful and informative

95%

recalled the sponsor's Coverwrap

97%

wished to continue receiving The Coverwrap Program™ from the sponsoring company

Ready to explore how PAC can help you achieve these results?

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